By creating meaningful opportunities to work while continuing to foster diversity and inclusion at workplace so everyone can flourish and prosper.
About
Fresh n Freeze
Fauji Fresh n Freeze Limited is proud to be the first IQF (Individually Quick Frozen) Technology plant in Pakistan to offer a wide variety of frozen produce, all locally sourced and processed from its state of the art plant facility located in Sahiwal.
The company commenced operations in 2014 and is a wholly owned subsidiary of the Fauji Fertilizer Company (FFC), one of the largest business conglomerates of Pakistan. Our portfolio includes frozen French fries as well as a wide range of frozen fruits and vegetables that are available in both the Retail and Food Service sectors.
We Work With The Best Partners
Our Vision
To be a value-creation business that delights its consumers with freshly processed and environment friendly agricultural products, enabling both company and country to thrive.
Purpose
Consumers
By becoming a preferred brand of choice, offering high quality frozen products, selected & processed to deliver benefit of hygiene, convenience, nutrition & year-around availability.
Shareholders
By running a business that provide consistent & profitable returns while implementing good business practices.
Business Partners
By collaborating on business opportunities, leading innovation and unmatched growth potential year on year.
Farmers
By developing long term partnerships for modernizing agronomies, maximizing quality & yields via education & training and uplifting of farmer community.
Employees
Our Board of Directors
Fauji Fertilizer Company Limited
Mari Petroleum Company Limited
FFC Energy Limited
Fauji Fresh n Freeze Limited
Fauji Cement Company Limited
Askari Cement Limited
Askari Bank Limited
Fauji Akbar Portia Marine Terminal Limited
Fauji Trans Terminal Limited
Fauji Oil Terminal and Distribution Company Limited
Fauji Infraavest Foods Limited
Foundation Wind Energy-I & II Limited
Foundation Power Company Dahrki Limited
Fauji Kabir Wala Power Company Limited
Fauji Fertilizer Bin Qasim Limited
FFBL Power Company Limited
Foundation Solar Energy (Private) Limited
Daharki Power Holdings Limited
He is also Chairman of Pakistan Oxygen Limited (formally Linde Pakistan, a subsidiary of Linde AG) acquired by Adira Capital Holdings (Private) that he co-founded.
Earlier, Mr. Malik also served on the following boards: PPL – Chairman (Non-Executive & Independent) Engro Corporation Limited – Director (Non-Executive & Independent) Standard Chartered Bank Pakistan Limited – Director (Non-Executive & Independent) Engro Polymer and Chemicals Limited – Director (Non-Executive & Independent) TPL Insurance Limited – Director (Non-Executive).
He has been playing an instrumental role in development of Pakistan’s Regulatory System as well as for the advocacy to undertake economic reforms. Few of his other engagements have been: Director – State Bank of Pakistan President – Overseas Chamber of Commerce & Industry (OICCI) President – Management Association of Pakistan (MAP) Director – Pakistan Business Council (PBC) Mr. Malik was a member of the visiting faculty of Pakistan Institute of Corporate Governance, Former Member of Board of Governors of Lahore University of Management Science (LUMS) and Former Member of Board of Indus Valley School of Arts. He participates actively in social and philanthropic activities through I – Care Foundation, as a Trustee, he contributes to improve the quality of life of underprivileged by enhancing the level
In 2005, Sarfaraz established Engro Foods as its CEO. The company grew from a green-field to become the leading liquid dairy company in Pakistan. Engro Foods became the only Pakistani company to receive the ‘G20 Top 15 Company’ award. In 2012, he took a sabbatical from Engro Foods to establish the Karachi School for Business and Leadership. Sarfaraz rejoined Engro Foods as CEO in 2013, where he remained till 2015.
Since Oct 2015, he has been involved in consultancy projects, among others with ICI, IBL, JSPE, Shan Foods, Al-Shaheer (Meat One), Soya Supreme, Burque Corp, CCL and ITL.
Sarfaraz was contracted to Grant Thornton for 2016-17 as an executive coach during a culture change project at UBL. He conducts a well-established coaching / mentoring role, with business executives and university graduates. Sarfaraz has coached for Careem, Gatron Novatex, Engro, ICI, Descon, PPL, UBL and City School.
Sarfaraz was Chairman of the Broadcasters / Advertisers Council 2015-18 (joint body controlling advertising in Pakistan). Further, he was the Chairman of the 1st Effie Awards in Pakistan, in 2019. He is also on the Board of MAP and Patient Aid Foundation.
Sarfaraz joined Fauji Group in June 2020 as MD&CEO of Fauji Fertilizer Bin Qasim Limited(FFBL) till October 2021. During his short stay in FFBL, his innovations and effective business strategy led to turnaround of FFBL making it a profitable entity.
Additionally, Sarfaraz speaks at various forums. He has given motivational talks at Laye’s, Mondelez, Nutrico, RB, Engro, Octara, ICI, Shell, MAP etc. At universities, colleges, schools and on media occasions he holds climate change talks / sessions to create awareness.
Sarfaraz is deeply interested in playing his part in giving back to society and has worked on an online interactive education model for mass education, to resolve the issue of literacy in Pakistan over the next decade. In the past he was associated with Shaukat Khanum Hospital as a Board of Governor and with WWF as a Director. He is also associated with Hisaar Foundation and its work on water / environmental issues in Pakistan.
Mr. Sarfaraz Ahmed Rehman has been appointed as Managing Director & Chief Executive Officer of FFC, FFCEL and FFFL w.e.f October 16, 2021.
Professional Memberships
Directorship:
TPL REIT Management Company Limited
Chairman HR&R Committee
GSDCP (Pvt) Limited
National Clearing Company Pakistan Limited
Director and Member Audit Committee
Chairman IT and Digital Committee.
Professional Advisory
Member Prime Minister’s Task Force for Land Allocation – (2005 – 2006)
Member Task Force Board of Investment Pakistan – (2003)
Chairman Sind Development Forum Organizing Committee – (2003)
Chairman Sindh Small Industries Corporation Reorganization Task Force – (2002)
Chairman Sindhi Adabi Board, Task Force – (2002)
Member Executive Committee Pakistan Sugar Mills Association – (1987 – 1989)
Chairman Sindh Cricket Association PCB (2021-2023)
Vice Chairman Adult Blind Center (2015-to date)
He is also member of Audit & HR&R Committee & Agri & Supply Chain Committee of Fauji Fresh n Freeze Limited.
Started the career as management trainee at Unilever Pakistan after completing Masters in Business Administration. Worked for 20 years in various capacities; as Brand Manager, Sales Manager, General Sales Manager, Marketing Manager, Business Head, and Managing Director Beverages.
Apart from operational roles, chaired many additional responsibilities; Head of TQM, Head of Consumer Research and Consumer Connect program. Trained and was lead trainer for marketing, Head of Marketing Services. Also lead for company long term business strategy development and implementation. Served on the management committee from 1994 to 2002
Later joined IFFCO group of companies, which is a leading conglomerate based in UAE with over US$ 3.0 Billion in business. Worked as Managing Director and CEO in their many private and public limited companies in Egypt, Malaysia, Tunisia, KSA, Oman, Kuwait, Turkey and UAE, for over 13 years.
Initiated and lead a long-term strategic business planning process in all IFFCO Edible Oils & Fats Division comprising seven independent companies based in various countries. Was an active member of group management committee responsible for the business planning, handling major issues and overall corporate governance.
Since last three years working as Strategy and Management Consultant, facilitating various organizations in Pakistan to define / refine their mission/vision, developing strategic plans, key initiatives, comprehensive strategies, and action plans to achieve their growth initiatives. Supported companies in developing their overall corporate governance model.
Participated in numerous internal & external training programs and workshops mainly in UK, Netherlands, Turkey, Malaysia, India and UAE. An active social worker working with Medibank and may other local welfare organizations.
He is also Chairman of Technical Committee and member of Audit and HR&R Committee of Fauji Fresh n Freeze Limited.
• Foundation University
• Fauji Fertilizer Company Limited Fauji Fertilizer Bin Qasim Limited
• Fauji Cement Company Limited
• Fauji Akbar Portia Marine Terminals (Pvt.) Limited
• Fauji Oil Terminal & Distribution Company Limited
• Mari Petroleum Company Limited
• Askari Cement Limited
• Daharki Power Holdings Limited
• Pakistan Maroc Phosphor S.A.
• Foundation Wind Energy I Limited
• Foundation Wind Energy II (Pvt.) Limited
• Fauji Fresh n Freeze Limited
• Fauji Foods Limited
• Fauji Meat Limited
• Foundation University
• FFBL Power Company Limited
• Askari Bank Limited
• Fauji Infraavest Foods Limited
• Noon Pakistan Limited
He is also a Board member of different public sector universities and has conducted various academic courses on Economics, International Trade and Finance at reputable institutions of higher education in Pakistan. He is also a member of Pakistan Institute of Development Economics (PIDE).
He holds a Doctorate in Economics and has over 28 years of diversified domestic as well as international experience in the financial sector. He has vast experience in corporate governance, policy formulation and deployment, project appraisal, implementation, monitoring & evaluation, restructuring, and collaboration with donor agencies. He is also member of Audit & HR&R Committee of Fauji Fresh n Freeze Limited.
He is currently the Managing Partner Middle East – South Asia & Chief Executive Pakistan for Ward Howell International, a global Leadership & Management consulting company. Prior to his involvement with Ward Howell in 2014, he was working with Pakistan’s leading company ICI where he worked for almost 25 years in various senior positions. He was appointed the Chief Executive of ICI Pakistan & Chairman of ICI Pakistan Power Gen Limited during the transition period of ICI Pakistan’s ownership from Akzo Nobel Netherlands to the YB Group in Pakistan in 2013. He also held the position of a Director on the Board of ICI Pakistan and worked as Vice President & Managing Director of ICI’s flagship Soda Ash Business from 2008 to 2014. He has also served as General Manager Human Resource for the ICI Group in Pakistan from 2004 to 2008 and looked after HR for the ICI group in Pakistan and Middle East, and was also responsible for leadership development programs for the Regional & Industrial Business of ICI plc globally.
Ali Aga has also served as a Director on the Boards of Pakistan PTA Ltd, Akzo Nobel Pakistan Limited, ICI Power Gen Ltd, and Pakistan Society for Training & Development. He is a Certified Director and Accredited Trainer on Corporate Governance by IFC and Pakistan Institute of Corporate Governance (PICG), and a visiting Faculty for PICG’s Director’s training program.
He is an Independent Director and Chairman of the Audit Committee and member of HR & Remuneration Committee of the Board of Descon Oxychem Ltd., and has served as Independent Director on the Boards of Public Sector Companies STEDEC Technology Commercialization Corporation of Pakistan, Inland Water Transport Company of Pakistan and Engineering Development Board. He is also involved in volunteer work in the field of management development and has served as the Vice Chairman of the Lahore Chapter of Management Association of Pakistan and a Council member of the Lahore Chapter of Marketing Association of Pakistan.
Ali Aga holds an MBA degree from Drexel University U.S.A and a BSc. (Engg.) in Chemical Engineering from University of the Punjab. He has attended the Advanced Management Program at Harvard Business School and has been a guest speaker at various local and international conferences and seminars.
He is also Chairman of Audit & HR&R Committee of Fauji Fresh n Freeze Limited.
Mr. Kazmi served KPMG for 35 years; last 25 years as a partner. As a partner he interacted with the leadership in almost every industry, understanding their vision, their insights, and most importantly on their business strategies. His rigorous exposure to a diverse range of sectors and projects, enabled him to conceive and culminate strategic value additions for his clients, pertaining to public and private sector organizations. He successfully implemented a comprehensive service delivery framework that ensures quality assured service provision to KPMG’s clients, and a cross-functional integration with the advisory and taxation services that allowed a robust and comprehensive service delivery package to the clients. As an auditor and an advisor, Mr. Kazmi successfully delivered his promise of providing best-in-class and integrity driven services.
With his career progression, he branched into macroeconomic research with a focus on contributing towards fiscal and regulatory policies of Pakistan. He almost single-handedly established advisory practice of KPMG in Islamabad about 2 decades ago which today arguably is the go to advisory in Islamabad. This initiative covered financial projections, feasibilities, information memorandums, internal audit assessments, HR assessments, manuals for processes and controls, valuations, and development advisory which included an assessment of the Punjab and Sindh governments.
Mr. Kazmi has served on a number of diverse forums / Boards in the Private Sector, Public Sector & Civil Society Organization and regularly publishes in reputable dailies.
Prior to joining Fauji Fresh n Freeze as CFO, Mr. Zia worked with our Parent company, FFC since 1997 in multiple Finance sections in increasingly progressive roles with the most recent being Head of Treasury, Projects & Administration along with holding additional charge of CFO, Olive Technical Services (Pvt) Ltd., an associated company.
Throughout his career, Zia has demonstrated exceptional leadership and management skills to manage financial operations and create value for stakeholders. In his role as Head of Treasury & Administration, he developed and implemented financial strategies and optimized capital structures that supported the long-term growth of FFC and ensured adequate liquidity while earning substantial inflows. He successfully executed several financing transactions, including arrangement of foreign and local syndicated loans.
As Head of Mergers & Acquisitions of FFC, he led multiple transactions, including due diligences, deal structuring, negotiations and post-merger integration for acquisition of Askari Bank, Fauji Fresh and Freeze, Foundation Wind Energy I&II & Thar Energy Limited and establishment of FFC Energy Limited – Pakistan’s first wind power generation facility. His ability to identify and execute value-creating deals has helped FFC expand its operations and enter new markets. His experience in financial modeling, analysis, and forecasting has provided valuable insights into investment decisions and helped improve overall profitability.
At FFF, Zia brings his extensive experience and expertise, to help achieve its financial goals and drive long-term growth and profitability. His ability to identify opportunities for optimization and improvement, as well as his strategic vision and risk management capabilities, will be critical in achieving our long-term goals.
We are confident that he will be an invaluable asset to our team and look forward to his contributions as CFO.
The front line of the company: Fresh n Freeze’s Sales
Team!
Working tirelessly to take the company’s products to all parts of the country.
Ever since the company began its commercial operations, the Sales Team at Fresh n Freeze has been working tirelessly to take the company’s products to all parts of the country; they have successfully managed to expand the company’s distribution network and improve product reach across multiple customer channels. The company’s brands are now actively serviced to Retail, Food Service (HoReCa), e-Commerce and Industrial segments.
State of the Art Facility
Appointed more than 30 distributors and sub-distributors.
Geographical Reach
Access to more than 150 large & small towns.
Deployment
Deployed more than 2,000 freezers in market.
Accessibility
Access to more than 5,000 customers across all channels.
Plant & Infrastructure
First IQF fruits & vegetables processing facility in Pakistan
-
State-of-the-art Facility
Located in Sahiwal area of Central Punjab which is the hub of
freshly grown fruits and vegetables of the highest quality. -
Wide Production Portfolio
The facility is capable of processing/producing frozen cut
fruits such as Mango, Strawberry, Pomegrante etc and a host
of frozen vegetables such as Peas, Sweet Corn, Broccoli, Okra
etc, under individual quick frozen (IQF) technology.
Supply Chain Genius At work
Supply Chain is an
amalgamation of multiple
departments, striving to deliver
its core objective: On-time
delivery of the desired finished product to the customer at the right price.
Quality Control
At Fresh n Freeze Quality Assurance in all aspects, from food safety to up-to-date quality systems to each step in the entire value chain is guided, monitored and moderated by Quality Assurance policies, procedures and relevant standards.
Agri-Development and Procurement Function
In order to fulfill the raw material requirement, an extensive network of progressive farmers has been engaged who are extensively guided on modern pre and post-harvest practices with aview to procure produce having better quality and qualifying yield.
Manufacturing / Processing
Our factory is the first and only IQF processing plant in Pakistan. The facility is capable of processing frozen cut fruits such as Mango, Strawberry, and a host of frozen vegetables such asPeas, Sweet Corn, Broccoli, Okra etc, under individual quick frozen (IQF) technology.
Customer Service
Frozen goods storage and transport is a growing domain on the global logistics’ canvas. Customer Service is equipped with state of the art facilities and latest techniques to ensure Cold Chain sustenance at all stages of product flow from storage to transportation to distribution network